To Inspire, Innovate & Elevate
WHO I AM
A No Limit Digital and Social Media Marketer
Have 6+ years of experience in creative and performance agencies. Expert skills in digital projects and integrated marketing communications. Enjoy delivering effective and innovative digital solutions by identifying brand persona.
WHAT I DO
Social Media Management
There’s no formula for success. No matter the company size, every company is unique and requires round-the-clock attention from industry-experts to deliver content that will connect them to their target audience emotionally and increase brand intimacy — that’s where I come in.
World's Best Low-cost Airline
Adapted soft-selling approach to entice and resonate target audience, e.g. fun facts, international days and types of travellers etc.
One of the world's first super-premium ice creams
Delivered playful & sociable content to create good interaction and engagement with audience
A hub of outdoor living shopping mall
Project THE FOREST image as wellness living style by sharing motto and tips to fans to go wellness with branding element
No ordinary make-up brand
Created innovative, high-end makeup that explores different textures, tones and finishes
Prestige skincare brand among Asia
Customized skin recipe for audience by skin data and conunselling to awaken vital force
Fun, high quality, extremely efficacious K-beauty brand
Delivered the highest performing products using the best, most efficacious ingredients in an interesting way
An experimental brand pushes the boundaries of makeup
Designed for artistic expression and individuality, offering infinite transformations that are easy but bold
Photo & Video Shooting
Enrich the brand's social platform with lifestyle photos and compelling storytelling short video so as to go viral among social
Facebook Live
Launched interactive Facebook Lives at different scale to lift up brand and product awareness
Chatbot
Increased post interaction and engaged target audience in a funny way
Chatbot x Payment
Entrusted to initiate and launch first-ever chatbot payment integration among the beauty industry
Social CRM
Initiated industry first-ever social CRM program to push engagement and retention rate
Website Development
Devised and established different types of website to accelerate brand's growth
CARLSBERG
Food Pairing Coupon Redemption
Collaborated with 20+ selected restaurants to promote different set of food pairing. Audience can get up to 50% discount through simple registration
FRESH
I'm Soy Obsessed Sample Redemption
Encouraged audience to share user experience by attractive incentive alongside sample registration
FRESH
Vitamin Nectar Sample Redemption
Adapted simple ranking game mechanism to create instore and social excitement
ICBC
MGM Online Registration Form
Maintained the form to support the brand
LANCOME
O Happy Day Sampling Registration
Integrate hero product to mini game to increase product awareness
SUNLIFE
Diabetes Risk Digital Assessment
The survey is designed to be completely interactive plus gamification features to engage audience
AMWAY
Corporate Website Revamp
Revitalize the user journey and corporate website by human-centric UIUX design
FTLIFE
Corporate Website Revamp
Promote the new branding message via new UXUI design and improved user journey. What-you-see-what-you-get CMS system is also developed to facilitate user to update content.
NESPRESSO
CNY 2021 Landing Page
Create an interactive campaign landing page to attract the target audience
NESPRESSO
Gournmet Week 2021
Devise interactive landing page to help the brand to promote marketing initiative
CENTRAL MARKET
Code Game Minisite
Develop game minisite to drive lead and entice potential audience
D&A GROUP
Corporate Website Revamp
Develop CMS system and eCommerce for D&A group brand sites to promote their business effectively
Widget
Established Widget to upgrade and personalized brand's page
Digital Activation
Organised medium-to-large scale digital retailtainment in various prime shopping malls and brand stores with diverse digital experience, including motion detection engagement, kiosk and vending machine installation etc.
